Studio Bernas / editorial campaign hero
Vol. 01 / MMXXVIIndex 001

Creative Direction · Photography · Production

Production& Creative Direction

for Fashion

Creative direction, photography and full production for fashion campaigns & lookbooks.

From the first concept to the final images.

— Selected Work

Index, 2018 / 2026

Bridal / Villa / ATELIER SPOSA
Bridal / Villa
ATELIER SPOSA
Concept
Modernism softened by couture
Direction
Architectural restraint, fluid movement
Outcome
Campaign hero
Bridal / Reverie / Editorial
Bridal / Reverie
Editorial
Concept
Weightlessness held in suspension
Direction
Light dissolving into water
Outcome
Editorial cover
Bridal / Santorini / ATELIER SPOSA
Bridal / Santorini
ATELIER SPOSA
Concept
A dialogue between scale and silhouette
Direction
Monumental space, sculptural movement
Outcome
Global launch image
Boudoir / Collection / Lingerie House
Boudoir / Collection
Lingerie House
Concept
Intimacy without softness
Direction
Raw light, confident femininity
Outcome
Collection key visual
Editorial / Coastline / Magazine
Editorial / Coastline
Magazine
Concept
Romance pushed beyond reality
Direction
Landscape used as scenography
Outcome
Cover story
Womenswear / Plains / Outerwear Brand
Womenswear / Plains
Outerwear Brand
Concept
Constructed nature
Direction
A controlled collision of studio and landscape
Outcome
AW campaign
Beauty / Gold / Jewelry House
Beauty / Gold
Jewelry House
Concept
Skin as sculptural surface
Direction
Metallic saturation, graphic proportion
Outcome
Brand identity asset
Beauty / Glow / Skincare
Beauty / Glow
Skincare
Concept
Radical clarity
Direction
Daylight shaped around texture
Outcome
Brand reposition
Jewelry / Desert / Watch & Jewelry
Jewelry / Desert
Watch & Jewelry
Concept
Tension between distance and intimacy
Direction
Tailoring interrupted by softness
Outcome
Holiday campaign
eobuwie / Joy / Retail Group
eobuwie / Joy
Retail Group
Concept
Pleasure as visual impulse
Direction
Domestic codes made surreal
Outcome
National campaign
eobuwie / Style / Retail Group
eobuwie / Style
Retail Group
Concept
Freedom with graphic precision
Direction
Motion, dust and saturated accent
Outcome
Worldwide campaign
Eyewear / Cinema / Eyewear House
Eyewear / Cinema
Eyewear House
Concept
Cinematic restraint
Direction
Warmth held in a suspended frame
Outcome
Brand reposition
The Moods Collection / Tailoring House
The Moods Collection
Tailoring House
Concept
Tailoring shaped by atmosphere
Direction
Volcanic light as tonal structure
Outcome
FW collection hero
The Moods Collection / MENSWEAR
The Moods Collection
MENSWEAR
Concept
Authority without excess
Direction
Duality held against a charged horizon
Outcome
Brand book opener
Womenswear / Storm / Ready-to-Wear
Womenswear / Storm
Ready-to-Wear
Concept
Tension held quietly
Direction
Soft colour against electric weather
Outcome
SS campaign image
Bridal / Atrium / ATELIER SPOSA
Bridal / Atrium
ATELIER SPOSA
Concept
Stillness as presence
Direction
Warm stone, controlled light
Outcome
Lookbook portrait
Lingerie Campaign / LINGERIE HOUSE
Lingerie Campaign
LINGERIE HOUSE
Concept
Confidence without performance
Direction
Analog texture, urban tension
Outcome
Cover story
Swimwear / Rain / AVA SWIMWEAR
Swimwear / Rain
AVA SWIMWEAR
Concept
Weather as sensual force
Direction
Pattern activated through light and water
Outcome
Campaign hero
Swimwear / Gulls / AVA SWIMWEAR
Swimwear / Gulls
AVA SWIMWEAR
Concept
Stillness disrupted by flight
Direction
Saturated red against kinetic space
Outcome
Collection key visual
Beauty / Blue / Editorial
Beauty / Blue
Editorial
Concept
Colour carrying emotion
Direction
Blur, metal and chromatic tension
Outcome
Editorial portrait
Beauty / Blue II / Editorial
Beauty / Blue II
Editorial
Concept
Profile reduced to form
Direction
A single beam defining structure
Outcome
Series closing image
Bridal / Mykonos / ATELIER SPOSA
Bridal / Mykonos
ATELIER SPOSA
Concept
Purity through reduction
Direction
Form, negative space, Mediterranean light
Outcome
Campaign hero
Bridal / Golden Hour / ATELIER SPOSA
Bridal / Golden Hour
ATELIER SPOSA
Concept
Bridal without ceremony
Direction
Intimacy, colour and Mediterranean ease
Outcome
Lookbook opener
Bridal / Terracotta / ATELIER SPOSA
Bridal / Terracotta
ATELIER SPOSA
Concept
The dress as architecture
Direction
Graphic geometry, elongated silhouette
Outcome
Collection key visual
Bridal / Palais / COUTURE ATELIER
Bridal / Palais
COUTURE ATELIER
Concept
Old-world grandeur, stripped of nostalgia
Direction
Couture against monumental architecture
Outcome
Campaign image
Bridal / Staircase / COUTURE ATELIER
Bridal / Staircase
COUTURE ATELIER
Concept
Ceremony interrupted
Direction
Ornament balanced by restraint
Outcome
Editorial spread
Bridal / Lace / COUTURE ATELIER
Bridal / Lace
COUTURE ATELIER
Concept
Heritage made immediate
Direction
Detail revealed through translucent light
Outcome
Detail story
Bridal / Sunset / Editorial
Bridal / Sunset
Editorial
Concept
Silhouette at the edge of light
Direction
Horizon reduced to line and tone
Outcome
Closing image
Editorial / Tenderness / Editorial
Editorial / Tenderness
Editorial
Concept
Intimacy without sentiment
Direction
Natural light, monochrome restraint
Outcome
Editorial portrait

— Studio

Campaigns and lookbooks,directed, shot and produced.

Studio Bernas is a creative direction and production practice founded by Maciej Bernas. We work with fashion, lingerie and bridal houses, shaping the visual language that defines them across every surface.

Creative direction, photography, production and post live under one roof. We think in systems, not single images — the concept, the shoot and the final selection are all authored here.

20+
Years directing
50+
Brand partners
2
Creative Directors

— Explore Studio Bernas

— FREE CAMPAIGN CHECK

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